Ursprünglich veröffentlicht am TechCrunch:
Outside of search, the closest tie between Apple and Google so far was the deep integration of Google Maps in Apple’s products. That radically changed today, though it’s worth noting that the announcement was one of Apple’s worst kept secrets. Now, Apple will now offer its own mapping service on iOS, opening up a new front in its competition with Google. The new maps will offer virtually all of the features iOS users have come to expect from the Google Maps-based default app (with one exception) and a slew of new features like spoken turn-by-turn directions and 3D maps for virtual flyovers.
Google did its best to preempt Apple’s announcement today by scheduling a Google Maps-focused press conference last week. There, the company announced its stunning new 3D maps for Android, but failed to announce when it would actually launch this new feature. It’s now more obvious than ever that this was simply a defensive move on Google’s part, as the company was surely aware that it was going to soon lose its premier position on Apple’s mobile operating system.
Apple’s 3D maps look just as gorgeous as Google’s (and Scott Forestall even used the same kind of San Francisco flyover to demonstrate it). Chances are, Apple is using the same kind of technology to create these 3D maps with airplanes that capture aerial imagery and smart algorithms that then turn these images into 3D maps. As usual, though, Apple is keeping this information to itself.